Outside shot of the a museum with a crowd of people in front of it. One person is holding up a blue flag with the Birmingham Museums Trust logo.

Addressing the Attendance and Benefit Gap

A New Research And Implementation Paradigm For Museums, Galleries And Heritage

Our Team

  • Prof. Suzanne MacLeod, Co-Director RCMG, University of Leicester
  • Dr Mark O’Neill, previously Head of Glasgow Museums
  • Sara Wajid, Co-Director Birmingham Museums Trust
  • Dr David Bartram, Associate Prof. of Sociology, University of Leicester
  • Prof. Theano Moussouri, Prof. of Museum Studies and expert in museum learning, UCL
  • Dr Laura Kudrna, Institute of Applied Health Research, University of Birmingham
  • Prof. Richard Sandell, Co-Director RCMG, University of Leicester
  • Dr Sarah Plumb, Senior Research Associate RCMG, University of Leicester
  • Dr Viji Kuppan, Research Associate RCMG, University of Leicester
  • Dr Cesare Cuzzola, Research Associate RCMG, University of Leicester
Project partners
  • Birmingham Museums Trust
  • English Heritage
  • National Museums Liverpool
  • OneRen/Paisley Museum
  • National Museums Northern Ireland
  • Museums Association
  • Department for Culture, Media & Sport (DCMS)
  • Art Fund
  • National Portrait Gallery
  • National Trust
Advisory Group members
  • Nicole Curato, Professor of Democratic Governance, Public Administration and Policy, University of Birmingham
  • Laura Damschroder, VA Center for Clinical Management Research, USA
  • Liz Ellis, Public engagement, equity and governance advisor
  • Prof. Amy Grove, Director, Centre for Evidence and Implementation Science, UoB
  • Jason Hughes, Professor of Sociology, University of Leicester
  • Prof. Richard Lilford, Professor of Public Health, University of Birmingham
  • Dr Nick Merriman, former CEO English Heritage
  • Dave O’Brien, Professor of Cultural and Creative Industries, University of Manchester
  • Caitlin Reardon, VA Center for Clinical Management Research, USA
  • Jonathan Wolff, Professor of Values and Public Policy, University of Oxford